Site Speed & Technical Optimisation.

We use Google's PageSpeed Insights (which measures Core Web Vitals: LCP, INP, and CLS), GTmetrix, and real-user performance data from Google Search Console. We benchmark before and after every optimisation so you can see the exact improvement.

Core Web Vitals are Google's official performance metrics: Largest Contentful Paint (how fast the main content loads), Interaction to Next Paint (how fast the page responds to input), and Cumulative Layout Shift (how much the page jumps around during load). Google uses these as a ranking signal — poor scores hurt your SEO.

Partially — platform-hosted sites have inherent limitations because you can't modify the underlying infrastructure. We can optimise content, images, and some configuration settings, but we'll be honest if the platform itself is the bottleneck. Sometimes a migration to a faster platform is the right answer.

On a typical underperforming WordPress site, we commonly achieve 60–80% improvement in load time. Sites going from 6 seconds to under 2 seconds are common. On platform-built sites, improvements are more modest — 20–40%. We'll tell you what's achievable before you commit.

Yes — Core Web Vitals are a confirmed Google ranking signal, particularly for competitive queries. Beyond rankings, faster sites also convert better: a 1-second improvement in load time increases conversions by an average of 7%. The ROI on speed optimisation is almost always positive.